Kyle is the co-founder of Blue Mint Marketing, one of the largest Google Partner marketing agencies in North America. It was one of the first agencies to earn the top Premier Google Partner status: an honor granted to roughly the top 3% of agencies.
Most startups take completely the wrong approach to marketing: they spend their marketing time and dollars on reaching as many potential customers as possible. It may not sound like it, but this is a massive mistake.
Just as often, they do a good job with specific tactics like content marketing, SEO, PPC or social media -- but they don't put a cohesive, strategic plan in place to ensure that all their marketing works together properly. As a result, most of their marketing spend is wasted.
This quick online marketing course will teach you why these misguided approaches to marketing can so easily lead to failure, and how to avoid making these costly mistakes. It'll teach you a valuable marketing system to make your efforts much more effective, helping you gain traction and grow your business.
It's designed specifically for startups and entrepreneurs, but it uses examples of companies of all sizes, from those in the Fortune 500 to a local business you've probably never heard of. It uses a mixture of written assignments, downloadable content, slide presentations and video to take you through the entire system from start to finish.
In these 9 lessons, you'll learn things like:
How using the rule of seven and effective frequency can vastly improve your marketing results.
How to narrow down your target audience to make your marketing more efficient. How to design a marketing funnel that drives tons of new customers for your business -- regardless of your budget. (Includes examples and a downloadable template.) How to set goals for your marketing and make sure they're being met. Plus -- a few bonuses (coming soon), including a "cheat sheet" to help you choose the right marketing tactics for your business.
The course won't teach you how to be an expert AdWords manager, Facebook marketer or SEO technician. Instead, what you'll learn are more like prerequisites to those skills -- priceless fundamentals that you need to know to make any kind of marketing as effective as possible.
Click the Enroll button above and let's get started.
"This course is great for an engineer like me who doesn't have a marketing background. It helped me quickly catch up to speed on the essentials, and is a great introductory education for anyone looking to market a product or service online." - Adam Conrad, Engineer
"The Effective Marketing for Startups and Entrepreneurs course is a tremendous resource for anyone interested in learning how to market effectively. Kyle is a genius - recommended for both new and seasoned entrepreneurs alike." -Terry Godier, Founder, Jupiter Interactive
Frequently Asked Questions
From start to finish it only takes a few hours, so you can complete it in a single afternoon if you want to. But it's broken up into multiple lessons to make it easy to complete over the course of a week or longer, if you'd rather spend 20 - 40 mins on it each day.
It's designed to be as useful to you as possible without taking more time than needed.
It's a mobile-friendly online course, so you can access it from any device you might be reading this on: PC, Mac, iPhone, Android, Windows, tablet... whatever you have. Just maybe not on Nokia flip-phones, pagers or papyrus scrolls.